Finding the tag manager script that was costing conversions
Cartloom's SRE team had a Lighthouse performance score of 94 on their checkout page, but mobile conversion rates had been declining for three consecutive quarters. Their existing synthetic monitor — running hourly from two US locations — reported no regressions. When they installed the Pulsecadence snippet, the field data told a different story: real-user p75 LCP on mobile 4G was 5.1 seconds, more than double what the synthetic monitor was showing.
The script attribution waterfall surfaced the cause within the first day: a tag manager container was loading a retargeting pixel synchronously before the LCP element could render. The pixel had been added by the growth team eight weeks earlier; it never appeared in Lighthouse because the lab environment blocked third-party network requests. Removing the pixel and deferring the remaining tag manager scripts brought p75 LCP to 2.3 seconds. Within two billing cycles, cart abandonment on mobile had dropped 11 percentage points.